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I’ve worked on some exciting projects that have seen great results. Seeing is believing. Read on for more!

See my work

Ready for the nitty gritty?

I’ve worked in a variety of roles at some of Australia’s favourite brands – including ANZ, Goodlife Health Clubs, Uppercut Deluxe, Penny Skateboards and Next Byte. Along the way I’ve accumulated some solid skills that I apply on the job. Read on for the details!


Marketing Specialist
July 2017 – October 2017

Embedded within a high-profile project team, my contract role at ANZ is to prepare and update key pieces of collateral for the next ANZ mobile app. I’m collaborating with stakeholders across the business (marketing, legal and beyond) to deliver a seamless experience for new and existing customers when the project launches.

Goodlife Health Clubs.

Digital Marketing Executive
February 2016 – June 2017

With 76 clubs across Australia, Goodlife Health Clubs offers members a great place to find their fitness vibe. As Digital Marketing Executive I help bring campaigns to life on site and produce projects that make a difference. During my time at Goodlife I’ve launched on site improvements, strengthened customer journeys and introduced solid processes for reporting.

Absolute Board Co.

Database & Online Promotions Manager
May 2015 – December 2015

As Database and Online Promotions Manager I was responsible for the acquisition of engaged subscribers for Penny Skateboards, Z-Flex Skateboards and Uppercut Deluxe. In just seven months, I implemented strategies that resulted in the global B2C database increasing by 28%. I also took the lead for online campaigns for each brand, in three regions and multiple languages.

During her time as Database and Online Promotions Manager, Skye dramatically grew all three of our key consumer facing global databases. Her ability to read into data - providing actionable customer insights - is second to none.

Grant Collins - Absolute Board Co. Digital Lead

Cutting Edge.

Marketing Coordinator
April 2014 – May 2015

Cutting Edge Group offers production, post production, visual effects, and eLearning to some of Australia’s leading companies. As Marketing Co-ordinator, I created content and campaigns that speak volumes to clients.

I also worked with internal designers and developers to rebrand Cutting Edge and launch a new website.

Next Byte.

Marketing Coordinator
August 2011 – April 2014

Working as part of a small team in an extremely competitive retail segment, this role evolved significantly over the duration. Marketing activities typically included local events and sales based promotions across multiple platforms.

My key focus at Next Byte was connecting the dots between stores and Support Office. I worked with Store Managers, Area Managers and the Product team to deliver valuable campaigns and business improvements.

Vivid Store.

Marketing Coordinator
December 2009 – August 2011

Vivid was a great place for me to learn how to engage with the youth market. Reporting to the CEO, I was responsible for marketing two physical stores, two online stores and a distribution agency that wholesaled high demand brands to retailers.

At Vivid I kicked off a loyalty program, a fresh website and implemented some solid processes that are still around today.

Skye has played a big role in shaping our business. During her time as Marketing Coordinator, Skye managed the development of our first website and eCommerce platform. Her love of retail marketing shines with each project and it’s been fantastic to see her grow since her time at Vivid.

Esther Allen - Vivid Store General Manager