Sophia Amorouso isn’t an overnight success though you could read her book, girlboss, overnight. 

Kicking off her store Nasty Gal in 2006, Sophia really focussed on building efficiencies and treating her customers like friends. Learning from each mistake she continued to build her business until she was rolling through $100 million in sales online and in store by 2014. Sophia’s ability to improve processes was one of the things I enjoyed most about her story. From the start, she learnt from each product description, vintage buy and investment. I related to that a lot since it’s how I approach my day-to-day.
Girlboss

Social was key to Nasty Gal’s success. From running sneaky scripts on Myspace to current Facebook paid activity, Sophia has leveraged social media beautifully. For her business it all comes down to treating customers like friends. She uses social not just to sell, but to listen to customers and it makes a huge difference to Nasty Gal. By reducing the time it takes for a key decision maker to hear social feedback, a business can also reduce the time it takes to resolve those issues.

[qodef_blockquote text=”I knew my customers and knew what they liked, because I was my customer. And rather than dictating what I thought my customers should buy and wear, I listened instead.” title_tag=”h6″]
One thing that’s abundantly clear when you read Sophia Amorouso’s Girlboss is that she lives and breathes what she does – that itself is inspiring. #Girlboss isn’t the type of book that introduces you to earth-shattering new ideas. It’s really more of a pep talk from a friend, and that’s why it’s great. It’s easily digestible, fun and relatable.

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