Creative marketing.


I’m an experienced marketer who believes we should be doing more than telling customers about our latest offers. I believe in delivering campaigns and projects that surprise and delight. To make it happen I combine a love of strategy and consumer behaviour with a strong understanding of design and copywriting.

Driven by data.


Data plays a huge part in my day to day. I use it to gain insights, make decisions and analyse performance – not necessarily in that order. One of my favourite things about Marketing is that we have so much room to try out new things. I thrive when I can build processes, shake things up and see results.

Experience to build on.


I’ve worked in a variety of roles at some of Australia’s favourite brands – including Goodlife Health Clubs, Uppercut Deluxe, Penny Skateboards and Next Byte. This experience has helped me develop some solid skills that I apply on the job. You can see some of my work here and my resume here.

Beyond the 9-5.


I love a good side hustle. In my spare time I create cute homewares and accessories at Iriwoo. Having a self-initiated project, like Iriwoo, has taught me so much about hitting deadlines, learning from customers and balancing a budget.

My previous project, Five Words, amassed over 20,000 followers across Tumblr, Instagram and Facebook. It allowed me to take home the Pedestrian.TV Blogger of the Year award and work with the likes of Intel, Mimco and the Transport Accident Commission (Victoria).

When I’m not glued to my screen at work, I’m probably exploring new parts of the city, hanging out with my dog or playing copious amounts of video games. What a nerd!